Reviving Icons: How We Captured the Nylex Clock’s Historic Comeback
At Andrew J Morley Productions, we believe that great photography goes beyond capturing moments—it’s about telling stories that resonate and last. When Caydon Property approached us to document the revival of the iconic Nylex Plastics clock, we knew this was more than just a job; it was an opportunity to celebrate a piece of Melbourne’s history through our lens.
The Project:
The Nylex Plastics clock, a symbol etched into the skyline of Melbourne, had been dormant for nine years. Its re-illumination marked a significant moment for the city, and Caydon Property wanted to ensure that this milestone was not only captured but celebrated in a way that aligned with their brand’s narrative of urban renewal and community pride.
Our Approach:
Our goal was clear: to capture the essence of this moment in a way that honored the clock’s historical significance while aligning with Caydon’s vision of blending heritage with modernity. The project required a delicate balance—documenting the technical marvel of the clock’s restoration while also capturing the emotional response it elicited from the community.
Key to this was understanding the clock’s place in Melbourne’s collective memory. We planned and executed a comprehensive on-site shoot, timing it perfectly to capture the clock as it gradually came back to life. The photography was designed to highlight the transformation—the intricate details of the neon sign flickering back to life, the play of light against the urban landscape, and the expressions of those witnessing this historic moment.
The Outcome:
The images we captured not only documented the revival of the Nylex Plastics clock but also helped Caydon Property craft a visual narrative that resonated with the community. These photographs were pivotal in showcasing Caydon’s commitment to preserving Melbourne’s heritage while driving its future development. The project was featured prominently across Caydon’s marketing channels, serving as a testament to their role as custodians of the city’s iconic landmarks.
Why It Matters:
This project reinforced a fundamental truth about great photography: it’s not just about what you see, but what you feel. The images we produced didn’t just document a restored clock—they captured a moment in time that speaks to Melbourne’s past and future.
At Andrew J Morley Productions, we specialize in creating visual stories that resonate deeply with audiences, blending technical expertise with a keen sense of narrative. If you’re looking to elevate your brand or project with imagery that tells a compelling story, let’s talk about how we can create something unforgettable together.
